I'm not going to go into the decision James made back in July, because that horse is at the glue factory. However, I am amazed that the James gang is too stupid to realize that ESPN doesn't actually give a damn about him. ESPN's only real concern is how many people tune in to their programming. Whether you love or loathe LeBron, the suits at ESPN know that they will get viewers for training camp coverage, and you will likely be one of them.
If you intend to watch it, enjoy it, but don't expect to see much basketball. Most teams don't let the media in for any actual practice, and considering Pat Riley moved his hired guns to Elgin Air Force Base, it's safe to assume that the closed doors will likely stay that way. However, if you like to listen to Jalen Rose and Jon Barry use their word of the day calendars to explain how good tall athletic guys are at basketball, then set your DVR.
ESPN has some fine programming. The 30 for 30 series has provided solid sports documentaries on wide ranging topics. Sportscenter was, at one time, groundbreaking television. They've proven in the past that they can provide sports fans with entertaining television when live sports are not readily available. However, as they continue to gravy train their 6'8 moneymaker, their brand takes as big of a hit in terms of legitimacy as LeBron's did when the "Decision" first aired.
While I'm sure plenty of people will tune in to catch a glimpse of Dwyane Wade and his sidekicks, there's a reason we have 200 channels. Choose wisely. Personally, I intend to take my talents to the Discovery Channel.
Another insightful article Dan, great job. I, for one could care less about watching
ReplyDeleteD. Wade's understudy in games, much less at practice. Too bad ESPN chooses to neglect coverage of something more newsworthy, like CYO flag football.
I love the way you write...and think! Good job!
ReplyDeleteKathy